In this episode, David Mannheim, founder of Made With Âé¶¹´«Ã½, advocates for a shift away from optimising for conversion metrics and page templates. Towards truly understanding and catering to each buyer's individual journey and mindset - what he calls "stages, not pages."â€
In this episode of Statements of Âé¶¹´«Ã½, host David Mannheim talks to Johnny Longden, Group Digital Director at Boohoo, about the pressures faced by eCommerce companies and how a myopic focus on metrics can undermine the customer experience.